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Competitive marketing strategy / John A. Czepiel.
By: Czepiel, John A.
Material type:
TextSeries: The Prentice-Hall series in marketing.Publisher: Englewood Cliffs, NJ : Prentice Hall, c1992Description: xvii, 491 pages : illustrations ; 25 cm.ISBN: 0131430823.Subject(s): Marketing -- Management | Strategic planning | Competition | Technological innovationsDDC classification: 658.802 CZE
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UAP Central Library General Stacks | 658.802 CZE (Browse shelf) | 1 | Available | 3010001353 |
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| 658.802 AHM Internal marketing : | 658.802 CRA Strategic marketing management cases / | 658.802 CRA Strategic marketing management cases / | 658.802 CZE Competitive marketing strategy / | 658.802 KER Strategic marketing problems : | 658.802 SWA Cases in strategic marketing / | 658.802 WEI Strategic marketing : |
Includes bibliographical references and index.
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