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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 4th ed.Description: xxii, 762 pages : illustrations ; 29 cm.ISBN: 0256218994.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 BEL
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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UAP Central Library General Stacks | 659.1 BEL (Browse shelf) | 1 | Available | 3010004287 | |
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UAP Central Library General Stacks | 659.1 BEL (Browse shelf) | 02 | Available | 3010003748 |
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| 659.1 BAT Advertising management / | 659.1 BAT Advertising management / | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : |
Includes bibliographical references (p. 725-743) and indexes.
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