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Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy.
By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome.
Material type:
TextSeries: The Irwin series in marketing.Publisher: Boston : Irwin, c1996Edition: 12th ed.Description: various pages : illustrations ; 27 cm.ISBN: 0256139903.Subject(s): Marketing -- ManagementDDC classification: 658.8 PER
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UAP Central Library General Stacks | 658.8 PER (Browse shelf) | 1 | Available | 3010003749 |
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| 658.8 MAR Marketing of luxury goods and services / | 658.8 MCC Essentials of marketing / | 658.8 NIN 1993 AMA educators' proceedings : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PRI Principles of marketing : | 658.8 PRI Principles of marketing : |
Includes bibliographical references and indexes.
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