Marketing / William G. Zikmund and Michael D'Amico.
By: Zikmund, William G.
Contributor(s): D'Amico, Michael.
Material type: TextPublisher: Minneapolis : West Publ. Co., c1996Edition: 5th ed.Description: xxxviii, 784 pages : illustrations ; 29 cm.ISBN: 0314071709; 0314062149 .Subject(s): MarketingDDC classification: 658.8 ZIKItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | UAP Central Library General Stacks | 658.8 ZIK (Browse shelf) | 1 | Available | 3010001928 |
Browsing UAP Central Library Shelves , Shelving location: General Stacks Close shelf browser
No cover image available | ||||||||
658.8 VER Vertical marketing system / | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZIK Marketing / | 658.800722 KAP Case studies in marketing / | 658.800722 KUL Case studies in management / | 658.802 AHM Internal marketing : |
Includes bibliographical references and index.
There are no comments for this item.