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Strategic marketing : planning, implementation and control / Barton A. Weitz and Robin Wensley.
By: Weitz, Barton A.
Contributor(s): Wensley, Robin.
Material type:
TextSeries: Kent series in marketing.Publisher: Boston : Kent, c1984Description: x, 500 pages : illustrations ; 24 cm.ISBN: 0534009719.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 WEI
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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UAP Central Library General Stacks | 658.802 WEI (Browse shelf) | 1 | Available | 3010001372 |
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| 658.802 CZE Competitive marketing strategy / | 658.802 KER Strategic marketing problems : | 658.802 SWA Cases in strategic marketing / | 658.802 WEI Strategic marketing : | 658.802 WES How to write a marketing plan / | 658.81 AND Professional sales management / | 658.81 AND Professional sales management / |
Includes bibliographical references and index.
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