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Strategic marketing management cases / David W. Cravens, Charles W. Lamb and Victoria L. Crittenden.

By: Cravens, David W.
Contributor(s): Lamb, Charles W | Crittenden, Victoria L.
Material type: TextTextSeries: Irwin/McGraw-Hill series in marketing.Publisher: Boston : Irwin/McGraw-Hill, c1999Edition: 6th ed.Description: xvi, 624 pages : illustrations ; 26 cm.ISBN: 0256261253.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 CRA
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Item type Current location Call number Copy number Status Date due Barcode
Book Book DBA Seminar Library
General Stacks
658.802 CRA (Browse shelf) 3 Available 3010003522
Book Book UAP Central Library
General Stacks
658.802 CRA (Browse shelf) 1 Available 3010003523
Book Book UAP Central Library
General Stacks
658.802 CRA (Browse shelf) 2 Available 3010003520

Includes bibliographical references and index.

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