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Strategic marketing management cases / David W. Cravens, Charles W. Lamb and Victoria L. Crittenden.
By: Cravens, David W.
Contributor(s): Lamb, Charles W | Crittenden, Victoria L.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketing.Publisher: Boston : Irwin/McGraw-Hill, c1999Edition: 6th ed.Description: xvi, 624 pages : illustrations ; 26 cm.ISBN: 0256261253.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 CRA
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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DBA Seminar Library General Stacks | 658.802 CRA (Browse shelf) | 3 | Available | 3010003522 | |
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UAP Central Library General Stacks | 658.802 CRA (Browse shelf) | 1 | Available | 3010003523 | |
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UAP Central Library General Stacks | 658.802 CRA (Browse shelf) | 2 | Available | 3010003520 |
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| 658.802 AHM Internal marketing : | 658.802 AHM Internal marketing : | 658.802 CRA Strategic marketing management cases / | 658.802 CRA Strategic marketing management cases / | 658.802 CZE Competitive marketing strategy / | 658.802 KER Strategic marketing problems : | 658.802 SWA Cases in strategic marketing / |
Includes bibliographical references and index.
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