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Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald E.
Material type:
TextPublisher: India : Pearson, c2014 [Reprinted 2017]Edition: 6th ed.Description: xv, 455 pages : illustrations ; 26 cm.ISBN: 9789332518377.Subject(s): Marketing researchDDC classification: 659.1 CLO
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DBA Seminar Library General Stacks | 659.1 CLO (Browse shelf) | Available | 3010019776 | ||
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DBA Seminar Library General Stacks | 659.1 CLO (Browse shelf) | 2 | Available | 3010020317 | |
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DBA Seminar Library General Stacks | 659.1 CLO (Browse shelf) | 3 | Available | 3010019775 | |
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DBA Seminar Library General Stacks | 659.1 CLO (Browse shelf) | 4 | Available | 3010020316 | |
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DBA Seminar Library General Stacks | 659.1 CLO (Browse shelf) | 5 | Available | 3010019774 | |
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UAP Central Library General Stacks | 659.1 CLO (Browse shelf) | 1 | Available | 3010020318 |
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Includes index.
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