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Customer relationship management : emerging concepts, tools, and applications / edited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh.
Contributor(s): Sheth, Jagdish N | Parvatiyar, Atul | Shainesh, G.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Pub. Co., ©2001Description: xv, 544 pages : illustrations ; 24 cm.ISBN: 9780070435049; 0070435049.Subject(s): Customer relations -- Management | Relationship marketingDDC classification: 658.812 CUS
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DBA Seminar Library General Stacks | 658.812 CUS (Browse shelf) | 1 | Available | 3010019716 |
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| 658.81 AND Professional sales management / | 658.81 AND Professional sales management / | 658.81 JOH Churchill/Ford/Walker's sales force management / | 658.812 CUS Customer relationship management : | 658.812 HAR Become the brand of choice / | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : |
Includes index.
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