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Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker.
By: Stanton, William J.
Contributor(s): Etzel, Michael J | Walker, Bruce J.
Material type:
TextPublisher: New York : McGraw-Hill, ©1994Edition: 10th ed.Description: xxviii, 696 pages : illustrations ; 22 cm.ISBN: 0070610150.Subject(s): MarketingDDC classification: 658.8 STA
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DBA Seminar Library Reserve Stacks | 658.8 STA (Browse shelf) | 1 | Available | 3010007691 | |
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| 658.4038011 LAU Management information systems : | 658.5 CHA Operations management for competitive advantage / | 658.8 STA Fundamentals of marketing / | 658.8 STA Fundamentals of marketing / | 658.8 STA Fundamentals of marketing / | 658.8 STA Fundamentals of marketing / | 658.827 GAD 4-D branding : |
Includes index.
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