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Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker.

By: Stanton, William J.
Contributor(s): Etzel, Michael J | Walker, Bruce J.
Material type: TextTextPublisher: New York : McGraw-Hill, ©1994Edition: 10th ed.Description: xxviii, 696 pages : illustrations ; 22 cm.ISBN: 0070610150.Subject(s): MarketingDDC classification: 658.8 STA
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Book Book DBA Seminar Library
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Includes index.

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