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Strategic marketing for nonprofit organizations / Alan R. Andersen and Philip Kotler.
By: Andersen, Alan R.
Contributor(s): Kotler, Philip.
Material type:
TextPublisher: New Delhi : Prentice-Hall of India, c2003Edition: 6th ed.Description: vii, 534 pages : illustrations ; 23 cm.ISBN: 8120322592.Subject(s): Strategic Planning -- Organization | MarketingDDC classification: 658.4012 AND
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DBA Seminar Library Reserve Stacks | 658.4012 AND (Browse shelf) | 1 | Available | 3010007869 | |
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UAP Central Library Reserve Stacks | 658.4012 AND (Browse shelf) | 6 | Available | 3010007863 | |
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UAP Central Library Reserve Stacks | 658.4012 AND (Browse shelf) | 10 | Available | 3010007864 |
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| 658.4012 AND Strategic marketing for nonprofit organizations / | 658.4012 AND Strategic marketing for nonprofit organizations / | 658.4012 AND Strategic marketing for nonprofit organizations / | 658.4012 AND Strategic marketing for nonprofit organizations / | 658.4038011 GUP Management information systems : | 658.4038011 GUP Management information systems : | 658.4038011 GUP Management information systems : |
Includes index.
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