Advertising management : concepts and cases / Manendra Mohan.
By: Mohan, Manendra.
Material type: TextPublisher: New Delhi : Tata McGraw-Hill, ©1989 [Reprinted 2000]Description: xi, 418 pages : illustrations ; 22 cm.ISBN: 0074517805.Subject(s): Advertising -- ManagementDDC classification: 659.1 MOHItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | DBA Seminar Library Reserve Stacks | 659.1 MOH (Browse shelf) | 1 | Available | 3010007879 | |
Book | DBA Seminar Library Reserve Stacks | 659.1 MOH (Browse shelf) | 2 | Available | 3010007878 | |
Book | DBA Seminar Library Reserve Stacks | 659.1 MOH (Browse shelf) | 3 | Available | 3010007880 | |
Book | DBA Seminar Library Reserve Stacks | 659.1 MOH (Browse shelf) | 4 | Available | 3010007881 | |
Book | DBA Seminar Library Reserve Stacks | 659.1 MOH (Browse shelf) | 5 | Available | 3010007882 |
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Includes index.
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