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Advertising management : concepts and cases / Manendra Mohan.

By: Mohan, Manendra.
Material type: TextTextPublisher: New Delhi : Tata McGraw-Hill, ©1989 [Reprinted 2000]Description: xi, 418 pages : illustrations ; 22 cm.ISBN: 0074517805.Subject(s): Advertising -- ManagementDDC classification: 659.1 MOH
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Book Book DBA Seminar Library
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659.1 MOH (Browse shelf) 1 Available 3010007879
Book Book DBA Seminar Library
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659.1 MOH (Browse shelf) 2 Available 3010007878
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659.1 MOH (Browse shelf) 3 Available 3010007880
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659.1 MOH (Browse shelf) 4 Available 3010007881
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659.1 MOH (Browse shelf) 5 Available 3010007882
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659.1 MOH Advertising management : 659.1 MOH Advertising management : 659.1 MOH Advertising management : 659.1 MOH Advertising management : 659.1 MOH Advertising management : 659.1 WEL Advertising : 659.1 WEL Advertising :

Includes index.

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