Marketing communications / Patricia M. Anderson and Leonard G. Rubin.
By: Anderson, Patricia M.
Contributor(s): Rubin, Leonard G.
Material type: TextPublisher: Englewood Cliffs : Prentice-Hall, c1986Description: xiii, 450 pages : illustrations ; 24 cm.ISBN: 0135570913.Subject(s): Communication in marketingDDC classification: 659 ANDItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 659 AND (Browse shelf) | 1 | Available | 3010001379 |
Includes bibliographical references and index.
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