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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

Material type: Text

TextSeries: The Irwin series in marketing.Publisher: Homewood, Ill., Irwin, c1987Edition: 6th ed.Description: xvi, 621 pages : illustrations ; 24 cm.ISBN: 0256036438.Subject(s): Marketing -- Management | Marketing | AdvertisingDDC classification: 658.82 ENG

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.82 ENG (Browse shelf)	1	Available		3010001782

Includes bibliographical references and indexes.

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