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1.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
by Belch, George E | Belch, Michael A. Edition: 6th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw-Hill, c2004Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 BEL]
(5), UAP Central Library
[Call number: 659.1 BEL]
(5).
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2.
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Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome. Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin, c1996Availability: Items available for loan: UAP Central Library
[Call number: 658.8 PER]
(1).
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3.
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Churchill/Ford/Walker's sales force management / Mark W. Johnston and Greg W. Marshall.
by Johnston, Mark W | Marshall, Greg W. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill/Irwin, c2009 [2015]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.81 JOH]
(1).
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4.
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Contemporary advertising / William F. Arens and Courtland L. Bovée.
by Arens, William F | Bovée, Courtland L. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge, Ill. : Irwin, ©1994Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 ARE]
(4).
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5.
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Essentials of marketing / E. Jerome McCarthy and William D. Perreault.
by McCarthy, E. Jerome | Perreault, William D. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, c1988Availability: Items available for loan: UAP Central Library
[Call number: 658.8 MCC]
(1).
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6.
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International marketing / Philip R. Cateora.
by Cateora, Philip R. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin, c1996Availability: Items available for loan: UAP Central Library
[Call number: 658.84 CAT]
(1).
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7.
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International marketing / Philip R. Cateora and John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-hill, c2005 [Reprinted 2006]Availability: Items available for loan: UAP Central Library
[Call number: 658.84 CAT]
(1).
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8.
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Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter.
by Churchill, Gilbert A | Peter, J. Paul. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw Hill, c1998Availability: Items available for loan: UAP Central Library
[Call number: 658.8 CHU]
(1).
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9.
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Marketing management : text and cases / John A. Quelch, Robert J. Dolan and Thomas J. Kosnik.
by Quelch, John A | Dolan, Robert J | Kosnik, Thomas J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge : Irwin, c1993Availability: Items available for loan: UAP Central Library
[Call number: 658.8 QUE]
(1).
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10.
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Marketing management / David W. Cravens, Gerald E. Hills and Robert B. Woodruff.
by Cravens, David W | Hills, Gerald E | Woodruff, Robert B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.8 CRA]
(1).
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11.
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Marketing management : text and cases / Rajiv Lal, John A. Quelch and V. Kasturi Rangan.
by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi. Edition: Special Indian edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2005 [Reprinted 2012]Availability: Items available for loan: UAP Central Library
[Call number: 658.8 LAL]
(1).
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12.
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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.
by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., Irwin, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.82 ENG]
(1).
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13.
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Retailing management / Michael Levy and Barton A. Weitz.
by Levy, Michael | Weitz, Barton A. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, c2003Availability: Items available for loan: UAP Central Library
[Call number: 658.87 LEV]
(4).
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