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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.].
By: Zeithaml, Valarie A.
Material type:
TextPublisher: New Delhi : McGraw-Hill Education, c2015Edition: 6th ed.Description: xxxiii, 711 pages : illustrations ; 25 cm.ISBN: 9781259026812; 1259026817.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 ZEI
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DBA Seminar Library General Stacks | 658.8 ZEI (Browse shelf) | 2 | Available | 3010019691 | |
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UAP Central Library General Stacks | 658.8 ZEI (Browse shelf) | 1 | Available | 3010019677 |
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| 658.8 TRI One-stop marketing / | 658.8 VER Vertical marketing system / | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZIK Marketing / | 658.800722 KAP Case studies in marketing / | 658.800722 KUL Case studies in management / |
Includes bibliographical references and index.
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